Developer March

OFF THE PRESS

Vodafone Re-launches 15 Dollar Phone for Developing Countries Vodafone is tapping emerging markets and developing markets with two...

deCarta Location-enables Opera Browsers Location-enabled services have shown dramatic growth in the past twelve...

Aircel Deploys Oracle Solutions to Offer VAS and Increase Userbase to 50 Million Communications operators are working on creating competitive edge by...

WHITE PAPERS

A Business Case for Using Adobe Flex and the Adobe Flash Platform RIA combines the goodness of instant Web access to centralized data to create...

Cost Effective Defence-in-depth Security Controls and Solutions Information ranging from trade secrets to financial data to privacy related...

Boost Game Performance With Threads This white paper explains how to use functional decomposition to get better...

OFF THE PRESS

Aircel Deploys Oracle Solutions to Offer VAS and Increase Userbase to 50 Million

Indian communications company Aircel has chosen Oracle's Communications Services Gatekeeper and Fusion Middleware solutions to create a scalable, personalized content delivery platform, in a bid to increase revenue generation by way of Value Added Services (VAS). The premise to Aircel’s collaboration with Oracle is to increase its userbase from 31 million to 50 milion through this year.

Aircel is a repeat customer. It has previously deployed Oracle Communications service fulfillment software, Oracle’s Siebel CRM, Oracle Fusion Middleware and Oracle Database.

Per the message from Aircel, the Oracle deployment enables the operator to:

Deliver personalized content in various formats - SMS, images, music, videos, games, news and regional services
Support flexible billing and delivery models that allow customers to manage real-time content, searches and subscription offerings via short message service (SMS) requests, interactive voice response (IVR) and the multi-channel portal
Offer a secure partner self-service Web portal that makes it easier for third-party content providers to rapidly onboard and scale their content and applications, and manage offerings within their own micro-portals
Monetize and generate incremental revenue from its network by managing and delivering message-based campaigns to its subscribers, and by offering users personalized content based on their home’s location or circle, their demographic profile, their handset type, or by an analysis of their usage history

"We partnered with Oracle to help maintain our leading edge in the communications industry. Oracle solutions such as Oracle Communications Services Gatekeeper and Oracle Fusion Middleware offer us the competitive advantage of reaching the market faster with integrated solutions," said Ravinder Jain, chief information officer, Aircel. Anil Jain, senior vice president, Wipro Infotech, added, "Communications operators are working on creating competitive edge by providing innovative services while lowering operating costs and minimizing risks. Oracle Communications Services Gatekeeper coupled with Wipro's proven leadership in the communications domain and expertise in SDP implementation has helped Aircel speed time to market, gain delivery flexibility and lower overall ownership costs -- all at lower risk which is critical in this challenging business climate."

An exclusive recently published on Devmarch focuses on the recent advancements in the Indian VAS markets and explains how Aircel, Airtel, Idea and Reliance are capitalising on the widely untapped personalized content delivery structure in India.

VIDEOS

Android & Enterprise Mobility This session introduces Enterprise Mobility, and all that needs to be done to mobilize the enterprise infrastructure. Also learn the Android OS in a nutshell and its enterprise ready...

PODCAST&VIDEOS

Windows Phone 7.5 - Hello Windows Phone 7.5 (Mango) is a different kind of phone, architected to put the focus on end users and the people important to them. Developers on the Windows Phone platform can build...

iOS Computer Vision and Vision-based Augmented Reality With the new camera, compass, and processor power of the iPhone 3GS, it's possible to integrate the iPhone with even more of your users' everyday life using Augmented Reality. Join...

Mobile Web Rising The popularity of smartphone devices and platforms like the iPhone, Android and BlackBerry has triggered an explosion of proprietary and mutually incompatible software platforms. Web...

Smartphone for Everyone The cell phone has evolved a long way from being a bearer of voice to being a sophisticated platform to deliver magical applications to the user. This new definition of the phone requires...

Ten Commandments for iPhone Development Learn 10 do's and dont's about iPhone software development, taken directly from Adrian's own experience, which will help you identify and solve potential problems in your own projects.

Building a Complete Windows Phone App in 45 Mins - "The Ferrari Way" In this session we will walk you through all the steps required in building an app for Windows Phone in an Hour – and relate the secrets of the masters for maximizing your impact....